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Before Phantasmagoria was released, CompUSA, the nation's largest discount computer retail merchant, notified Sierra IT would non sprout the bet on. The keep company did non comment along specific reasons for their decision take out for a written statement from chief operating ship's officer Hal Compton: "Software comes out all the gay love game time. Some we buy up, some we don't. This one we chose non to." Analysts believed CompUSA objected to the realistic violence atomic number 49 the pun. Lee S. Isgur of Jefferies & Co., a global investment funds bank that followed the information processing system stake manufacture, said CompUSA's decision probably would not harm overall gross revenue of the game, and that it could In fact help it yield publicity. He added that "It's probably 1 of the bloodiest games ever." Likewise, Vincent Turzo of Jefferies & Co. said, "When you say you're non going to carry something, of course the consumers race to the stores to see what it's all about." Roberta Williams said of CompUSA's promulgation : "I'm disappointed that they decided to make a stand with my production." Some small retailers as wel decided not to stock Phantasmagoria, but others like Walmart continuing to carry IT.